Google didn't just create any tool. It creates tools that we will use daily, like a toothbrush!
As we use these tools, we get reminded of Google.
It is a good user retention strategy. https://trafficgrab.co.uk/FREE-Membership
I like the Toothbrush Test.
I do the same test whenever I decide on a new tool in LeadsLeap.
But instead of simply asking whether it is something that people will use every day, I ask,
"Is it something that our members will use every day and will bring us free publicity?"
Take our link tracker for example. It is something that our members will use every day for tracking. It is also free publicity for LeadsLeap because the tracked links come with our brand.
As more members use it, more new users will be referred to our system passively.
The same goes for our other tools. https://trafficgrab.co.uk/FREE-Membership
It's an important secret of how we manage to retain our members and keep our member base growing for years.
So, if you want to build a strong brand, think about Google's Toothbrush Test.
To your success, Kenneth
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